The Power of User-Generated Content to Drive Purchases
Dec 26, 2023 5:10:41 GMT -5
Post by account_disabled on Dec 26, 2023 5:10:41 GMT -5
There are many (and increasingly complex) factors that influence consumers' purchasing decisions. Faced with a very wide range of products and services and the rise of e-commerce , content that achieves that desired differentiation will play a crucial role in making users opt for one brand or another. In this purchasing process, visual content generated by the user (user-generated content) acquires increasing weight. According to a Bazaarvoice survey by Savanta collected by eMarketer , almost two-thirds (62%) of consumers in Australia, Canada, France, Germany, the United Kingdom and the United States said they were more likely to buy a product if they could see the photos and videos of clients.
The truth is that with this additional content, consumers get a more complete view of a product before purchasing it that the description text or images of the item do not provide. Likewise, 24% of respondents said that additional information Phone Number List can highlight something that was not obvious before , while 21% confessed that they like to see a product "in action" before finally making a purchase. Here, consumers highlighted important factors to check such as quality, fit and material. reasons search extra content purchases Consumers turn to user-generated content to find their own truth Fundamentally, user-generated content influences purchases made through social networks.
It especially plays a determining role on Facebook , according to 26.4% of those surveyed. Many consumers also mentioned Instagram and YouTube as platforms they use for both influence and purchases. user generated content shopping social networks “Consumers are less trusting of mainstream media and slick corporate marketing, turning instead to user-generated content and influencers to find their own truth ,” explains Jeremy Goldman, eMarketer Principal Analyst at Insider Intelligence. «User- and influencer-generated content is cheap, easy and quick to create , and consumers have, so far, been receptive. Why would brands spend more time and money on large-scale productions when this option exists, particularly in a world where content must be created and changed quickly.
The truth is that with this additional content, consumers get a more complete view of a product before purchasing it that the description text or images of the item do not provide. Likewise, 24% of respondents said that additional information Phone Number List can highlight something that was not obvious before , while 21% confessed that they like to see a product "in action" before finally making a purchase. Here, consumers highlighted important factors to check such as quality, fit and material. reasons search extra content purchases Consumers turn to user-generated content to find their own truth Fundamentally, user-generated content influences purchases made through social networks.
It especially plays a determining role on Facebook , according to 26.4% of those surveyed. Many consumers also mentioned Instagram and YouTube as platforms they use for both influence and purchases. user generated content shopping social networks “Consumers are less trusting of mainstream media and slick corporate marketing, turning instead to user-generated content and influencers to find their own truth ,” explains Jeremy Goldman, eMarketer Principal Analyst at Insider Intelligence. «User- and influencer-generated content is cheap, easy and quick to create , and consumers have, so far, been receptive. Why would brands spend more time and money on large-scale productions when this option exists, particularly in a world where content must be created and changed quickly.